Turn more signups into revenue.
Most teams treat activation as a number to chase. Value Paths treats it as a system you can understand and control.
I'm Samuel Hulick. I live and breathe activation. Over the past decade, I've helped 100+ companies including Amplitude, ClickUp, and Chess.com turn more signups into revenue.
- So... WTF Is "User Value" Anyway? Every activation strategy rests on a definition of user value. Most of those definitions were never examined. Here I put the common ones through their paces.
- Multipliers: A Field Guide Look at what users who converted actually did, not just where others dropped off. Correlating specific behaviors with conversion rates shows where to invest.
- Why I Stopped Doing UserOnboard to Do This Instead After a decade on UserOnboard, I'm starting Value Paths. Here I share why cohort data and split tests became more interesting to me than teardowns.
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When you'd rather have it done with you, I take on a small number of engagements: a three-week diagnostic that identifies which early behaviors actually predict paid conversion in your data — and what they're worth — then a measured experiment program to capture it.
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