Turn more signups into revenue.
Most teams treat activation as a number to chase. Value Paths treats it as a system you can understand and control.
I'm Samuel Hulick. I live and breathe activation. Over the past decade, I've helped 100+ companies including Amplitude, ClickUp, and Chess.com turn more signups into revenue.
- Churn Happens Early New users don't churn like your total user base: they leave FAST, and early. So "early" is where most of your activation leverage lives.
- Early Is Big New users have almost no trust built up yet, which makes early friction more costly than the same friction would be later. The early window deserves more attention than most teams give it.
- So... WTF Is "User Value" Anyway? Every activation strategy rests on a definition of user value. Most of those definitions were never examined. Here I put the common ones through their paces.
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When you'd rather have it done with you, I take on a small number of engagements: a three-week diagnostic that identifies which early behaviors actually predict paid conversion in your data — and what they're worth — then a measured experiment program to capture it.
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